Dr. Yeon Ho Shin

Dr. Yeon Ho Shin joined the Department of Human Nutrition and Hospitality Management at the University of Alabama as an Assistant Professor in 2015. He received his Ph.D. in Human Sciences with a specialization in Hospitality Administration from Oklahoma State University.
 
Dr. Shin has more than ten years of experience in the hospitality industry. Before joining the University of Alabama, Dr. Shin served in management level positions with Samsung Welstory Inc. (Food Service Division of Samsung Group) in South Korea and the Oklahoma State University Dining Services.
 
His research focuses primarily on exploring the psychological factors that influence human behaviors in the context of hospitality and food services. He has been actively involved in interdisciplinary studies for deeper understanding of his research topics. His academic work has been published in various peer-reviewed journals and has been presented in several national and international conferences. 
 
Dr. Shin has taught several courses at the UA including Restaurant Management and Services, Hospitality Basic Accounting, and Hospitality Computer Systems. Dr. Shin also has a Certification in Hotel Industry Analytics (CHIA) and a Servsafe Certification. His professional affiliations include the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and National Restaurant Association.  
 
EDUCATION
 
Doctor of Philosophy of Human Sciences in Hospitality Administration
Oklahoma State University, Stillwater, OK
 
Master of Science in Hospitality Administration
Oklahoma State University, Stillwater, OK

Bachelor of Science in Hotel and Restaurant Administration (Cum Laude)
Oklahoma State University, Stillwater, OK
 
RECENT PUBLICATIONS    
                 
  • Shin, Y. H., Jung, S. E., Im, J., & Severt, K. (2020). Applying an extended theory of planned behavior to examine a state-branded food product purchase behavior: The moderating effect of gender. Journal of Foodservice Business Research – Accepted
  • Jung, S.E., Shin, Y.H., & Dougherty, R. (2020). A multi theory-based investigation of college students’ underlying beliefs about local food consumption. Journal of Nutrition Education and Behavior - Accepted
  • Chen, H., Severt, K., Shin, Y. H., & DiPietro, R. (2020). Invisible yet powerful: The unseen obstacles women leaders face in their hospitality careers. Journal of Human Resources in Hospitality & Tourism - Accepted
  • Shin, Y. H. (2020). The self-concept in relation to consumer behavior regarding state-branded food products in the grocery and restaurant setting. Journal of Quality Assurance in Hospitality & Tourism, 1-16. – Published online ahead of print
  • Shin, Y. H., Im, J., & Severt, K. (2020). Qualitative assessment of key beliefs in regards to consumers’ food truck visits. Journal of Quality Assurance in Hospitality & Tourism, 21(2), 129-145.
  • Talantis, S., Shin, Y. H.*, & Severt K (2020). Conference mobile application: Participant acceptance and the correlation with overall event satisfaction utilizing the technology acceptance model (TAM). Journal of Convention and Event Tourism, 21(2), 100-122. *: Corresponding author
  • Jung, S.E., Shin, Y.H., Severt, K., & Crowe-White, K. (2020). Determinants of a consumer’s intention to consume antioxidant-infused sugar-free chewing gum: Measuring taste, attitude, and health consciousness. Journal of Food Products Marketing, 26(1), 38-54.
  • Jung, S. E., Shin, Y. H., Im, J., Hermann, J., Ellis, A., & Crowe-White, K. (2019).  Understanding low-income older adults' intention to consume fruits and vegetables. Journal of Hunger and Environmental Nutrition, 1-16. – Published online ahead of print
  • Carr, A., Shin, Y. H.,* & Severt, K. (2019). Predicting intentions to visit microbreweries and investigating beerscape. International Journal of Culture, Tourism and Hospitality Research, 13(3), 303-320. *: Corresponding author
  • Jung, S. E., Shin, Y. H., Niuh, A., & Dougherty, R. (2019). Grocery store tour education program promotes fruit and vegetable consumption. Public Health Nutrition, 22(14), 2662-2669. 
  • Shin, Y. H., Im, J., & Severt, K. (2019). Consumers' intention to patronize food trucks: An application of the theory of planned behavior. Journal of Foodservice Business Research, 22(6), 582-599.
  • Shin, Y.H., Kim, H., & Severt, K. (2019). Consumer values and service quality perceptions of food truck experiences, 79, 11-20. International Journal of Hospitality Management. 
  • Shin, Y. H., Im, J.Y., Jung, S.E., & Severt, K. (2019). Motivations behind consumers’ organic menu choices: The role of environmental concern, social value, and health consciousness. Journal of Quality Assurance in Hospitality & Tourism, 20(1), 107-122.
  • Chen, H., Severt K., Shin, Y. H., Knowlden, A., & Hilliard, T. (2018). “How’d you sleep?” measuring business travelers’ sleep quality and satisfaction in hotels. Journal of Hospitality and Tourism Insights, 1(3), 188-202.
  • Shin, Y. H., Kim, H., & Severt, K. (2018). Antecedents of consumers’ intention to visit food trucks. Journal of Foodservice Business Research, 21(3), 239-256.
  • Jung, S. E., Parker, S., Hermann, J. R., Phelps, J., & Shin, Y. H. (2018). Building the foundation for a health education program with rural older adults. Journal of Extension, 56(1).
  • Shin, Y. H., Im, J., Jung, S. E., & Severt, K. (2018). An examination of locally sourced restaurant patronage intention. Journal of Quality Assurance in Hospitality & Tourism, 19(1), 126-149.
  • Shin, Y. H., Im, J., Jung, S. E., & Severt, K. (2018). Locally sourced restaurant: Consumer willingness to pay. Journal of Foodservice Business Research, 21(1), 68-82.
  • Shin, Y. H., Im, J., Jung, S. E., & Severt, K. (2018). The theory of planned behavior and norm activation model approach to consumer behavior regarding organic menus. International Journal of Hospitality Management, 69, 21-29. 
  • Shin, Y. H., Moon, H., Jung, S. E., & Severt, K. (2017). The effect of environmental values and attitude on consumer willingness to pay more for organic menu items: an application of a value-attitude-behavior model. Journal of Hospitality and Tourism Management, 33, 113-121. 
  • Templeton, A., Fjelstul, J., Severt, K., & Shin, Y. H. (2017). Driving RVpark/campground selection: A grounded theory approach. Journal of Tourism Insights, 8(1), 1-19.
  • Shin, Y. H., Severt, K., & Fjelstul J. (2017). RV traveler’s pull factors to campgrounds in leisure tourism. Journal of Quality Assurance in Hospitality & Tourism, 18(4), 493-508.
  • Jung, S. E., Shin, Y. H., Kim, S., Hermann, J., & Bice, C. (2017). Identifying underlying beliefs about fruit and vegetable consumption among low-income older adults: An elicitation study based on the theory of planned behavior. Journal of Nutrition Education and Behavior, 49(9), 717-723. 
  • Carr, A., Shin, Y. H., Severt, K., & Lewis, M. (2017). A qualitative approach to understanding the underlying beliefs of microbrewery consumers. International Journal of Hospitality Beverage Management, 1(1), 4.
  • Shin, Y. H., Im, J., Jung, S. E., & Severt, K. (2017). Consumers’ willingness to patronize locally sourced restaurants: The impact of environmental concern, environmental knowledge, and ecological behavior. Journal of Hospitality Marketing and Management, 26(6), 644-658. 
  • Shin, Y. H., Hancer, M., & Song, J. H. (2016). Self-congruity and the theory of planned behavior in the prediction of local food purchase. Journal of International Food & Agribusiness Marketing, 28(4), 330-345.
  • Shin, Y. H., & Hancer, M. (2016). The role of attitude, subjective norm, perceived behavioral control, and moral norm in the intention to purchase local food products. Journal of Foodservice Business Research, 19(4), 338-351.
  • Shin, Y. H., Hancer, M., Jung, S. E. & Kim, D. J. (2015). Assessment of U.S. consumers’ underlying beliefs of local food purchase. Culinary Science and Hospitality Research, 21(5), 109-118.
  • Song, J., Kang, I., Shin, Y. H., & Kim, H. (2012). The impact of an organization’s procedural justice and transformational leadership on employees’ citizenship behaviors in the Korean business context. Journal of Leadership and Organizational Studies, 19(4), 424-436. 
  • Shin, Y. H., Hancer, M., Leong, J., & Palakurthi, R. (2010). An investigation of systematic risk determinants in the casino industry. Tourism Analysis, 15(6), 689-700.

FUNDED PROJECTS
​
2020 Co-Principle Investigator
          “Women Leadership in the Meeting Industry”
          The PCMA Foundation Grant
          Professional Convention Management Association

2019 Principle Investigator
          “Eat LOCAL!”
          Specialty Crop Block Grant
          USDA (Alabama Department of Agriculture and Industries)            
 
2018  Principe Investigator
          “An Examination of Students’ Perceptions regarding Local Food: A Mixed-Method Approach”
          Research Grants Committee (RGC)
          The Office of the Vice President for Research and Economic Development           

2016 Principe Investigator
          “Hospitality Consumer Behavior Research Using an Online Marketplace Data: Utilizing Amazon Mechanical Turk”
          Mary A Crenshaw Endowed Research Fund
          College of Human Environmental Sciences
                                     
2014 OSU-Stillwater Farmers’ Market Manager / Sustainability Coordinator
          “Oklahoma Grown Farmers’ Market Grant”
          Specialty Crop Block Grant
          USDA (Oklahoma Department of Agriculture, Food, and Forestry)
 
2013 OSU-Stillwater Farmers’ Market Manager / Sustainability Coordinator
         “Oklahoma Grown Farmers’ Market Grant”
         Specialty Crop Block Grant
         USDA (Oklahoma Department of Agriculture, Food, and Forestry)
 
2011 OSU-Stillwater Farmers’ Market Manager / Sustainability Coordinator
         “Oklahoma Grown Farmers’ Market Grant”
         Specialty Crop Block Grant
         USDA (Oklahoma Department of Agriculture, Food, and Forestry)